Burn, Maintain, Care, Restore: A
Journey Towards Holistic Well-being
Welcome to BMCR – your holistic wellness partner. From personalized fitness routines to addressing health concerns, BMCR offers tailored solutions to support your well-being journey. Join us to burn, maintain, care, and restore your vitality.
Client
Delhi IIT Capstone Projecr
Industry
Wellbeing
Services
User Research & UI Design
Timeline
3 months
Tools
In an era where personal health and well-being are paramount, the BMCR app emerges as a holistic wellness solution, transcending conventional fitness applications.
BMCR stands for Burn, Maintain, Care, & Restore – a comprehensive approach to nurturing the body, mind, and spirit. Through a fusion of fitness tips, yoga exercises led by experienced instructors, personalised diet plans, and alternative medicine solutions like Ayurveda and homeopathy.
BMCR aims to empower users to achieve optimal health and vitality.
Cross Functional Teams
02
Design Team
01
- User Research
- Target Audience
- Survey - Quantitative & Qualitative
- User Interviews
- Competitive Analysis
- Affinity Diagram
- User Personas
- Empathy Mapping
- Octalysis Framework
- Information Architecture
- Wire-framing
- Prototype
- 5Ws
- Visual Design
Challenge:
The closure of fitness centers due to COVID-19 restrictions has deprived individuals of access to structured workout facilities and equipment, hindering their ability to maintain physical fitness and overall well-being.
Challenge:
The scarcity of well-trained yoga instructors poses a challenge for individuals seeking guidance and expertise in adopting yoga as a means to enhance their physical and mental health, especially amidst the pandemic when in-person classes are limited.
Challenge:
The pervasive fear and uncertainty surrounding the virus outbreak have dampened motivation levels among individuals to engage in regular exercise and healthy lifestyle practices, impeding their ability to prioritize physical activity.
Challenge:
The transition to remote work setups has resulted in individuals grappling with time constraints and blurred work-life boundaries, making it challenging to allocate sufficient time for exercise and self-care activities.
Challenge:
The absence of personalized diet plans tailored to complement individuals' exercise routines and fitness goals hinders their ability to make informed dietary choices and optimize their overall health and well-being.
Challenge:
Individuals resorting to half-explained workout videos on platforms like YouTube may encounter challenges in comprehending proper exercise techniques, leading to the risk of injury and ineffective workout regimens.
Challenge:
Vulnerable groups such as children and elderly individuals face restricted access to physical activities and recreational facilities due to COVID-19 safety measures, exacerbating sedentary lifestyles and associated health risks.
Challenge:
Despite the growing interest in holistic wellness approaches, the lack of dedicated platforms and resources for Ayurveda and homeopathy diminishes individuals' access to alternative healing modalities that could complement conventional medical treatments and promote holistic well-being.
Responsibility:
Taking charge of the design direction and strategy, ensuring a cohesive and visually appealing user interface.
Responsibility:
Conducting research to understand the needs, preferences, and behaviors of the app's target users, including introverted individuals, to inform design decisions.
Responsibility:
Creating wireframes and prototypes to visualise the app's layout, navigation, and functionality, ensuring a user-friendly and intuitive interface.
Responsibility:
Designing visually appealing interface elements, including color schemes, typography, and icons, to enhance the app's aesthetic appeal and brand identity.
Responsibility:
Ensuring that the app is accessible to all users, including those with disabilities, by implementing accessible design principles and features.
Both male and female individuals who are motivated to break free from unhealthy lifestyle habits.
Individuals who are passionate about fitness and enjoy taking on challenges to push their limits.
Allergies or adverse reactions from antibiotics and are seeking alternative methods for well-being.
Those dealing with mental stress, anxiety, depression, PCOD, and IBS, and know the importance of mental health and wellness.
Recovered from COVID-19 and are looking to rebuild their strength, boost their immunity, and regain their overall health.
Children needing support to stay active and adopt healthy habits, along with elderly individuals managing health issues.
In my research, I utilized both qualitative and quantitative methods to assess user needs and explore their fitness experiences amid the current pandemic situation. Given the prevalent concerns about visiting fitness centers due to lockdown restrictions and apprehensions, I tailored the research to focus on home workout sessions. Specifically, I conducted qualitative interviews with approximately 8 to 10 users and surveyed over 50 users to gather insights. I sought to understand their perspectives on topics such as yoga, Ayurveda, homeopathy, and other holistic practices. Additionally, I welcomed suggestions to enhance our app's offerings.
Male
Female
Others
Yes
No
Maybe
Yes
No
Yes
No
Under 30
30-50
Over 50
Daily
2-3 times/week
Rarely
Yes
No
Yes
No
No Child
01
02+
Yes
No
Maybe
Yes
No
Maybe
Interest in Family Yoga Sessions:
A majority of respondents expressed a positive attitude towards family yoga sessions at home, seeing it as a beneficial way to bond with loved ones while promoting health and well-being.
Desire for Fitness Challenges:
Many respondents showed interest in participating in fitness challenges for motivation, indicating a willingness to push themselves and stay accountable towards their fitness goals.
Increased Fitness Awareness during the Pandemic:
The pandemic has led to heightened awareness of fitness levels among respondents, with individuals making efforts to prioritize their health and incorporate physical activity into their routines despite challenges.
Family Participation in Physical Activity:
A significant portion of respondents reported that both parents and children participate in physical activities together, highlighting a trend towards fostering a culture of health and wellness within families.
Preference for Recorded Yoga Videos:
While some respondents found recorded yoga videos helpful for their practice due to convenience and guidance, others expressed a preference for live classes, suggesting varied preferences in yoga instruction methods.
Mixed Views on Specific Diet Plans:
Respondents showed mixed views on following specific diet plans based on their fitness routines, with some adhering to tailored nutrition plans while others preferred making healthy food choices without strict guidelines.
- They’re frustrated with being confined at home during the COVID lockdown, lacking physical activity and experiencing a rise in mental stress.
- Despite being an avid swimmer, they’re now unable to access fitness centers due to closures.
- Being a hypertension patient, i need to engage in physical activities to uphold a healthy lifestyle.
- If we fitness centres are closed, can’t go out for jogging. Can we do yoga at our own home.
- Basement parking space or terris can be used yoga session with social distancing.
- Family yoga session at home, one instructor for family.
- What about rewards, on completing some challenges for motivation.
- Try home remedies for weight loss.
- Go through reviews of real users before subscribing.
- Watch fitness recorded videos on youtube.
- Try to learn yoga asanas through videos or blogs.
- Check pricing and compare with features.
- Check yoga instructor profile, and reviews.
- Feel motivated after going through yoga videos, and want to try something new.
- Hope for better result from Ayurveda without any side effects.
- Hesitate to start yoga, as never tried in past and totally new thing to explore.
- They’re frustrated with being confined at home during the COVID lockdown, lacking physical activity and experiencing a rise in mental stress.
- Despite being an avid swimmer, they’re now unable to access fitness centers due to closures.
- Being a hypertension patient, i need to engage in physical activities to uphold a healthy lifestyle.
- If we fitness centres are closed, can’t go out for jogging. Can we do yoga at our own home.
- Basement parking space or terris can be used yoga session with social distancing.
- Family yoga session at home, one instructor for family.
- What about rewards, on completing some challenges for motivation.
- Try home remedies for weight loss.
- Go through reviews of real users before subscribing.
- Watch fitness recorded videos on youtube.
- Try to learn yoga asanas through videos or blogs.
- Check pricing and compare with features.
- Check yoga instructor profile, and reviews.
- Feel motivated after going through yoga videos, and want to try something new.
- Hope for better result from Ayurveda without any side effects.
- Hesitate to start yoga, as never tried in past and totally new thing to explore.
36
Male
Married
Private Job
Gurgaon
Digvijay singh is a senior vice president in a reputed indian banking firm from last 4 years. He is the head of CRM department. He loves drive his newly owned Seltos over the weekend to nearest destinations. Very calm and sensitive person, always listen to everyone and support his team mates in difficult scenarios. Due to pandemic he is not able to maintain a healthy lifestyle, due to Work from home pressure and his wife is also suffering from hypertension. They also have a 6 month old baby girl.
- Want to have healthy lifestyle
- Need guidance for yoga exercises
- Personalised diet plan and exercises
- 1-to-1 sesssions with trainer
- Need to challenge himself for physical activities
- Need to motivation for exercise
- Want to adopt yoga and ayurveda
- Busy WFH schedule
- COVID Situation
- Locksown, fitness centres closes
- No dedicated yoga centres
- No motivation for workout
- Lack of knowledge about yoga
Desire to remain fit and follow healthy lifestyle. But there are multiple platforms available to choose from.
Enter mobile number and signup
Good Reviews
Multiple features and services under one roof.
Yoga
Ayurveda
Homeopathy
Physiotherapy
Fitness tracker
Meal tracker
Online/Offline session
Happy with progress
Share with friends and family
Certification of yoga
