Empowerment “A UI/UX
Narrative of Insijam's Journey”
“A UI/UX Narrative of Insijam's Journey”
Insijam empowers personal growth with tailored coaching and a supportive community. Our UI/UX case study showcases how we've crafted an intuitive platform for users to conquer challenges and achieve success.
Client
Arab Motivational Speaker
Industry
Wellbeing
Services
User Research & UI Design
Timeline
3 months
Tools
The INSIJAM Motivational Speaker's App empowers users globally through personalised coaching, resources, and community support. From a business perspective, it serves as a strategic asset, driving market penetration, revenue generation, and brand building on a global scale. By combining empowerment with strategic objectives, INSIJAM aims to lead the field of motivational coaching and personal development worldwide.
Cross Functional Teams
02
Design Team
01
- User Research
- Target Audience
- Survey - Quantitative & Qualitative
- User Interviews
- Competitive Analysis
- Affinity Diagram
- User Personas
- Empathy Mapping
- Octalysis Framework
- Information Architecture
- Wire-framing
- Prototype
- 5Ws
- Visual Design
Challenge:
Many lack personalised coaching, hindering personal growth.
Challenge:
Educational resources often don't match diverse personal development needs.
Challenge:
Users feel isolated, lacking a supportive community for guidance.
Challenge:
Cultural barriers prevent engagement with personal development aligned with values.
Challenge:
High costs limit access to quality personal development resources.
Responsibility:
Taking charge of the design direction and strategy, ensuring a cohesive and visually appealing user interface.
Responsibility:
Conducting research to understand the needs, preferences, and behaviors of the app's target users, including introverted individuals, to inform design decisions.
Responsibility:
Creating wireframes and prototypes to visualise the app's layout, navigation, and functionality, ensuring a user-friendly and intuitive interface.
Responsibility:
Designing visually appealing interface elements, including color schemes, typography, and icons, to enhance the app's aesthetic appeal and brand identity.
Responsibility:
Ensuring that the app is accessible to all users, including those with disabilities, by implementing accessible design principles and features.
Personal Growth
This includes people who are motivated to improve themselves, whether it's in their career, relationships, personal development, or overall well-being.
Individuals who may prefer self-reflection and solitary activities over social interactions but still seek personal growth and empowerment.
Those looking to advance their careers, enhance their leadership skills, or navigate work-related challenges.
Young adults seeking guidance on academic success, career planning, and personal development.
With workshops, coaching sessions, and a supportive community, couples can navigate challenges and align shared goals, aiming for greater harmony and fulfillment together.
In summary, the results from both the quantitative and qualitative surveys highlight a significant demand for a motivational app that aptly caters to users' requirements and hurdles, offers tailored assistance and resources, and cultivates a feeling of camaraderie and belonging. These findings will guide the development process of the INSIJAM Motivational Speaker's App, guaranteeing its alignment with the varied needs and anticipations of its user base.
Lack of clarity or direction in life
Difficulty in achieving goals or staying motivated
Seeking inspiration or guidance for personal development
Yes
No
Yes
No
Providing daily motivational quotes or affirmations
Offering goal-setting and progress tracking features
Offering personalized coaching or guidance
Providing educational resources or self-help content
Lack of personalized content or guidance
Difficulty in finding relevant resources or information
Lack of engagement or motivation to use the app regularly
The majority of participants indicated they would be very likely or likely to use a motivational app if it effectively addressed their needs.
Motivations for Seeking Support
Participants expressed a strong need for motivation and support in their personal and professional lives, citing challenges such as lack of clarity, difficulty in achieving goals, and seeking inspiration for personal development.
Envisioned Benefits of a Motivational App
Participants believed that a motivational app could help them overcome challenges and achieve their goals by providing daily motivational content, goal-setting features, personalized coaching, and access to a supportive community.
Current Usage of Motivational Resources
Many participants reported using other apps or resources for motivation or personal development, with self-help books and meditation or mindfulness apps being the most common. However, they expressed varying degrees of satisfaction with these resources, highlighting the need for more personalized and engaging content.
Challenges with Existing Resources
Participants encountered challenges with existing motivational apps or resources, including a lack of personalized content, difficulty in finding relevant resources, and a lack of sustained engagement and motivation.
Expectations for a Motivational App
Participants expressed a desire for a motivational app that offers personalized content, goal-setting features, progress tracking tools, and access to a supportive community of like-minded individuals. They emphasized the importance of a holistic approach that addresses their individual needs and challenges.
28
Female
Married
Marketing Professional
Riyadh, Saudi Arabia
Layla is a dedicated marketing professional striving to climb the corporate ladder in the competitive landscape of the Middle East.
- Layla aims to excel in her career, secure promotions, and establish herself as a respected leader in her field.
- Layla faces challenges in maintaining a work-life balance, dealing with workplace stress, and overcoming self-doubt in her career journey.
- Layla seeks tools and resources to enhance her productivity, boost her motivation, and navigate the complexities of workplace dynamics.
- I’m looking for guidance and support in my personal growth journey.
- I want to connect with like-minded individuals who understand my struggles.
- I need resources and tools to help me overcome challenges and achieve my goals.
- I wonder if Insijam can provide the personalised support I need.
- I hope I can find valuable resources and insights to help me grow.
- I’m curious to see how others have benefited from using Insijam.
- Users actively engage with coaching sessions, community forums, and educational resources on Insijam.
- They set personal goals, track their progress, and participate in discussions with peers.
- Users share their experiences, offer advice, and seek support from the Insijam community.
- Users feel motivated, inspired, and hopeful about their personal growth journey.
- They experience a sense of belonging, connection, and validation within the Insijam community.
- Users may also feel a sense of relief, empowerment, and confidence as they make progress towards their goals.
In order to attain a more thorough grasp of challenges, user needs, and goals, we intricately constructed an affinity map. This visual depiction enables us to recognize patterns, pinpoint essential insights, and attain a more lucid perspective on the intricate terrain of user experiences and aspirations.
- Lack of personalized content or guidance
- Difficulty in finding relevant resources or information
- Lack of engagement or motivation to use the app regularly
- Maintaining a healthy work-life balance
- Overcoming self-doubt and imposter syndrome
- Feeling overwhelmed by societal expectations
- Struggling with stress and anxiety
- Fear of failure and stagnation in personal or professional life
- Access to personalized coaching or guidance
- Daily motivational quotes or affirmations
- Goal-setting and progress tracking features
- Educational resources and self-help content
- Supportive community and networking opportunities
- Tools for self-reflection and mindfulness practices
- Opportunities for personal growth and development
- Reliable and evidence-based information on various topics
- Personalized support and resources tailored to individual needs
- Engaging content and features to keep users motivated and inspired
- Community-driven platform fostering connection, support, and collaboration
- Holistic approach addressing personal and professional challenges
- Empowerment through self-discovery, growth, and achievement
- Accessibility and convenience for users to access resources anytime, anywhere
- Evidence-based strategies and guidance from experts in various fields
- Continuous improvement and innovation to meet evolving user needs and expectations
Insijam utilizes the Octalysis Framework to strategically design and enhance user engagement within the platform. By understanding the motivations and behaviors of users through Octalysis, Insijam can tailor its features and experiences to effectively drive user interaction and participation. This framework helps Insijam create a more immersive and compelling environment that motivates users to actively engage in their personal growth journey, ultimately leading to a more impactful and fulfilling user experience.
